“... an innovative algorithm with a simple user interface ... a tool of great power and sheer elegance.” Consensus Software Awards (sponsored by IBM and Microsoft)


No Major Drama uses a methodology known as Conjoint Analysis or Multi-Criteria Decision Making to elicit users' criteria and weights concerning majors they're interested in studying. The criteria and weights are used to create users' personalised rankings of majors.

The algorithm at the heart of No Major Drama is known by the acronym PAPRIKA which stands for 'Potentially All Pairwise Ranking of all possible Alternatives'. If you'd like to learn about PAPRIKA, read the Wikipedia article.

In addition, PAPRIKA's technical details are fully explained in the journal article: "A new method for scoring multi-attribute value models using pairwise rankings of alternatives", Journal of Multi-Criteria Decision Analysis 15, 87-107.

Invented by Paul Hansen & Franz Ombler, PAPRIKA has patents in the US (Pat. No. 7552104), New Zealand (526447, 527785) and Australia (200423), and a Canadian patent is pending.

Notwithstanding PAPRIKA's technical sophistication, it is very intuitive and user-friendly. PAPRIKA is implemented via 1000Minds software, which is used to power No Major Drama. 1000Minds has won or made the finals of seven innovation awards:

  • Winner, Consensus Software Award 2007
  • Winner, Telecommunications Users' Association of New Zealand Healthcare Innovation Award 2005
  • Finalist, Telecommunications Users' Association of New Zealand Education Innovation Award 2009
  • Finalist, 2008 Bayer Innovators Award, IT & Communications
  • Finalist, 2006 New Zealand Health Innovation Awards
  • Finalist, 2006 Westpac Chamber of Commerce Business Excellence Innovation Awards
  • Finalist, Global Entrepolis @ Singapore Award 2005 (in association with The Asian Wall Street Journal's Innovation Award)